About Us

For our first project, we’ve taken over a historic Reykjavik hotel, only the second ever in the capital. After updating and reviving the space in the spring of 2022, we are thrilled to reopen the doors to clients hungry to discover (and hopefully rediscover) Iceland.

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At the new Local 101 We are working every day to deliver accessible, exceptional experiences. We’re looking to immerse our guests and patrons in a moment, to live in the now. The Local 101 is buzzing with the local energy of Downtown Reykjavik and seeks to offer something a little different for a discerning and enlightened traveler. Expect more from your travels, and experience real places. Join us and come discover what we are talking about!